Summary 

High-growth SaaS companies often struggle with inconsistent financial metrics, fragmented billing data, and slow manual reporting. Narwal’s SaaS Finance Metrics Accelerator transforms raw subscription and transaction data into a single source of truth for MRR, churn, expansion, and Net Revenue Retention delivered through a production-ready dbt framework. The result: faster insights, aligned teams, and scalable SaaS revenue intelligence. 

Customer Challenge 

Mid-market SaaS companies operate in a fast-moving environment where monthly metrics drive strategic decisions. Yet most teams remain data-rich but insight-poor. Financial data is scattered across Stripe, Chargebee, or custom billing systems each storing metrics differently. Finance, Sales, and Product teams often work with conflicting definitions of MRR and churn, leading to mistrust, delays, and reactive decision-making. 

Manual SQL queries built by engineering teams are brittle and slow. Regression in one query breaks the entire reporting chain. MRR movement logic New, Expansion, Contraction, Churn is complex and error-prone, resulting in extended reporting cycles and inconsistent insights. 

Without a unified revenue metrics layer, companies cannot answer fundamental questions: 

• Which customers are driving expansion? 

• Which cohorts are churning? 

• What is our true Net Revenue Retention? 

• Where should product and go-to-market teams focus? 

This lack of alignment holds back growth. 
  

Narwal’s Solution 

Narwal delivered its SaaS Finance Metrics Accelerator, a pre-built, production-grade dbt project designed to calculate all core SaaS metrics accurately and at scale. 

Our Solution Approach Included: 

1. Standardized Staging Layer  

We rapidly mapped all source billing data into a unified schema, eliminating format inconsistencies and enabling rapid onboarding completed in days, not months. 

2. Pre-Built MRR Movement Engine  

Our  model applies industry-validated logic to classify each customer’s monthly status (New, Expansion, Contraction, Churn) with clean, reliable time-series calculations. 

3. Unified SaaS Metrics Mart  

We delivered a single, aggregated, and trusted table of SaaS metrics monthly that becomes the authoritative source of truth across Finance, Sales, Product, and Executive teams. 

4. Ready-to-Use Visualization Template 

Using our Narwal SaaS metrics blueprint, the company instantly visualized key metrics in their BI tool of choice.